Lahore: Samsung Electronics Co. Ltd. the largest cutting edge technology provider in the world, has unveiled the latest, highly innovative series of Televisions in Pakistan. The unveiling took place at a forum of distributors and media in Bhurban.
Based on a breakthrough LED (Light-Emitting-Diode) technology, the Samsung LED TV 6000 and 7000 Series provide state of the art picture quality and are equipped with ultra clear panel, wide colour enhancer and PC and USB connectivity. These TVs provide convenience of interactivity. 7000 series is also equipped with a flash storage library.
According to Steve Han, Samsung’s General Manager, “Samsung has marked a transformative moment with the introduction of new LED TV in Pakistan and it has completely revolutionized the way consumers interact with and experience their TVs”.
Transparent crystal display and slim and sleek design coupled with thinner wall mount allows these sets to be hung on any walls. Farooq Naseem, CEO, Digital World Pakistan shared his views saying “This innovative launch of LED TV is the result of Samsung’s on-going effort in the technological advancements. Their product focuses on the green-manufacturing and design leading to long-term, eco-friendly HDTV solutions”.
The Samsung LED TV 7000 series provides realistic, smooth motion and true black levels without after-image lag. It is way ahead of the generic slim TVs because, despite an all-in-one type tuner embedded in its body, the total thickness of this TV is almost equivalent to one human finger.
Jingak Chung, Senior Manager, Samsung Electronics, when asked about the product stated, “The beauty of this LED TV is the colour gradations that are placed in the frame, and with Samsung’s advanced engineering we have developed lighter and thinner units”.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
About Samsung Electronics Co., Ltd (SEC) Visual Display Division
Samsung Electronics’ Visual Display Division is the world’s largest manufacturer of digital TVs, monitors and home AV products. It produces the full range of TV technologies including LED, LCD, PDP, DLP and CRT TVs, as well as Blu-ray players and Home Cinema Systems. In addition, the company introduced in 2009 a new category of LED TVs.
Growth performance over the past year has been outstanding, particularly in the premium market for Flat Panel TVs in the U.S. and Europe, where the company leveraged the tremendous commercial success of its advanced technologies and widely acclaimed contemporary TV designs to further consolidated its lead market share position for LCD TVs.
The company has received numerous accolades for its technology and designs in recent years. In 2008, the company won an IF Design Award for the seventh year running, while also taking the EISA Award for the sixth year in a row. In particular, Samsung’s innovative series 4 PDP TV won for Video Innovation. The company has also been a recipient of the Red Dot Design Award (2005 through 2007) and the industrial Design Excellence Award (IDEA, 2003 through 2008).
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